5 Habits – Hero Quote

5 Habits to Building Better Products Faster

"Hiten has distilled 15 years of building products into a single book. Read it, memorize it, post it on your wall so you don't have to learn the hard way." —Brian Balfour, founder/CEO of Reforge
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5 Habits – Hero Quote

Optimize Your Startup for Speed

Your product team needs these habits to grow the business faster

Most people begin product development making the same fatal mistake: they try to build something that their customers want.

They assume that there’s one right answer to what their customers actually want.

Reality is much messier and will continually surprise you.

I’ve built five multimillion dollar products over the last twelve years, and I’ve done it by developing the right product habits, not by knowing exactly what the customer wanted.

In this eBook, I’ll show you the five product habits that need to find the critical problems that customers have and solve them better than anyone else.

Hiten Shah


What's Inside

  • Learn the KISSmetrics Golden Motion Process
  • How Optimizely Cornered 77% of the A/B Testing Market
  • The One Simple Formula for Rapid Product Iteration
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Built from Experience

Working with the world's best product people

"When I was working on a number of products that got to massive scale, Hiten has always been one of the people I go to for advice. His insights on product teams and building habits and data are worth reading for any team." - Josh Elman, General Partner at Greylock Partners
"Hiten covers the fundamentals that you need to know to build great products today. Even familiar concepts become more useful with Hiten's analysis and insight." - Fred Kang, Product Manager at Blue Apron
"The most important thing to realize when building a new product is that all your assumptions are wrong. In this book, Hiten walks you through each step of building a great product, starting from ground zero." - David Cancel, CEO at Drift

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