Content Playbook – ebook Hero Quote

The Content Marketing Playbook

Built from 12 years and 83,232,461 visits.

"Hiten has a knack not just for illustrating how to create content to drive growth but also why it's important to do so and how to think about it." —Dharmesh Shah, co-founder and CTO of HubSpot
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Content Playbook – ebook Hero Quote

Learn The Content Marketing Secret Behind Kissmetrics

Build a content marketing machine and grow your SaaS company.

Today, more content is produced than ever before, and that can make it feel incredibly daunting to try and succeed with content.

But there’s a reason why there’s so much content out there: if you do it right, it works.

I’ve run 7 different companies over the last 12 years. Two of my startups, Crazy Egg and Kissmetrics, make millions of dollars per year in revenue—and we did it through content marketing.

In this eBook, I’ll take you through my tried and true system for writing great content, doing it at scale, and turning it into results.

Hiten Shah


What's Inside

  • Learn the content marketing secret behind Kissmetrics.
  • Build your content marketing assembly line from our survey of how 2,203 companies do it.
  • Real-world data on how your traffic sources break down as you grow from 150k to 15M yearly visits.
Get The Free eBook

Built From Experience

Working with the world's smartest marketers.

"A must-read for anyone trying to use content to grow." - Sean Ellis, CEO at
"Hiten lays out a crystal clear plan for creating and scaling content marketing in any organization. A must-read for any growth-minded marketer." - Sonja Jacob, Director of Content Marketing at Mattermark
"This is a comprehensive and essential guide for those looking to start building a brand based on content." - Chris Savage, CEO at Wistia

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