7 Lessons We Learned From Omniture

My co-founder, Neil and I learned a ton from Omniture throughout the years. Here are 7 of our most important lessons learned:

1. Best Product ≠ Biggest Company
2. Sales is the quickest way to grow a software company.
3. The more you integrate the higher your lifetime value.
4. Mindshare = sales
5. If you can’t beat them, buy them.
6. It’s better to have short term pain and long term gain, than it is to have short term gain and long term pain.
7. Location matters.

via QuickSprout.