The Lean Analytics Cycle for SaaS

Presentation slides and the video with Q&A that I gave at the Lean Product and Lean UX Silicon Valley meetup. The presentation goes in-depth into a Hello Barcase study and the details of a simple process for improving the user experience for SaaS products using A/B testing and qualitative research. The inspiration for this process comes for the Lean Analytics book and Avinash Kaushik.